Headless Segmentation: The only way to win with your customers

When the market is turbulent and we’re all facing some strong economic headwinds, we need to think creatively to win the battle to acquire and retain customers.

So let us show you a new approach to marketing — one that we’re calling headless segmentation. 

Who is this webinar for?

From CMOs to CEOs, this webinar will resonate with the entire marketing function all the way through to anyone who is looking at a business’ P&L.

Some of the pain points we’ll be tackling:

• Rising customer acquisition costs, particularly pay-per-click
• Increasing pressure to move away from ‘blanket communications’
• The third-party cookie ban, and its impact on tracking customer journeys — meaning more reliance on first-party data
• Increased pressures to build an agile, future proof tech stack
• Budgets tightening — spend efficiency and customer loyalty are under the microscope more than ever before