Shepherds Friendly adopts AI in a new partnership with Peak

By Peak on July 5, 2023

We’re delighted to announce that Shepherds Friendly, a mutual insurer, has chosen to partner with Peak, to harness the power of AI to optimize its marketing operations and drive member satisfaction.

Built on an ethos of mutuality, Shepherds Friendly provides straightforward personal finance to help organize and secure members’ finances for the future with a range of savings and insurance plans.

Peak’s AI platform optimizes inventories, pricing and customer personalization for businesses of all sizes, deployed in weeks, not years.

Using Peak’s Customer Intelligence application suite, Shepherds Friendly will be able to personalize every touchpoint of the customer journey. With a segmented view of its customer base, Shepherds Friendly will gain predictions of future actions and preferences, such as which products best meet each member’s portfolio objectives and which communications are most valuable to each member.

Subsequently, Shepherds Friendly’s marketing team can use AI to adopt personalized strategies that enhance brand and member relationships, providing an optimized and highly relevant experience for its members.

As part of a wider drive to grow its member base, Peak’s AI will also optimize Shepherds Friendly’s member acquisition strategy.

As a mutual organization we’re always looking for opportunities to add value for our membership, and Peak’s AI applications will enable us to offer our members personalized and highly relevant interactions, supporting them in pursuing their financial objectives. We’re looking forward to working with the team at Peak going forward.

Max Jarrold

Chief Growth Officer, Shepherds Friendly

We’re proud to be a key partner for Shepherds Friendly as they embark on their digital transformation journey. As Peak’s first financial services and insurance customer in the UK, this highlights the versatility of Peak’s AI platform across multiple sectors.

Richard Potter

CEO and co-founder, Peak

We’re really excited to be helping Shepherds Friendly supercharge personalization for their members. By using AI, the team will benefit from a constant feedback loop of how customers respond to campaigns, so they can provide each member with a valuable experience.

Polly Taylor-Pullen

Commercial Manager at Peak