Peak secures $75 million in Series C funding led by SoftBank Vision Fund 2

Peak’s software platform enables companies to embed AI into the core of their decision making and operations. This commercial application of AI to optimize business performance is known as Decision Intelligence; enabling companies to boost operational efficiency, grow revenues and profits. It is set to be the most important enterprise software category of the next decade.

By making AI accessible to more businesses, Peak has seen strong demand for its Decision Intelligence platform over the past 12 months, with revenues more than doubling thanks to new customer wins in Europe, the USA, Middle East and India. With Peak, businesses are empowered to make great decisions with the help of AI across their sales, marketing, demand management, and supply chains, regardless of their AI maturity and capability.

Peak’s platform is used by retailers, CPG, direct-to-consumer and manufacturing businesses to drive transformational results, including examples such as a 5% increase in total company revenues, a doubling of return on advertising spend, a 12% reduction in inventory holdings and a 5% reduction in supply chain costs. These gains are adding millions to the top and bottom line of these companies. Customers include Nike, PepsiCo, KFC, PrettyLittleThing, Superdry and CJ Group.

This latest funding will fuel an ambitious global expansion, with new offices opening in both the USA and India, as well as increasing R&D investment in Peak’s Decision Intelligence software. As a result, Peak is planning to create more than 200 new jobs globally in the coming year.

About Peak

Peak is the pioneer of a new category of enterprise software, Decision Intelligence; the commercial application of AI to optimize business performance. Decision Intelligence allows companies to fulfill their potential, grow revenues and profits. Peak’s platform is used by leading brands across industries such as retail, CPG, direct-to-consumer, construction, and manufacturing.  Peak’s customers include Nike, PepsiCo, KFC, PrettyLittleThing, Superdry and CJ Group. 

Peak has been named a Gartner ‘Cool Vendor’ for AI in retail, and was also named in The 10 Best Technology Companies to Work for 2021 with the Best Companies 3-star ‘World Class’ accreditation, which recognises extraordinary levels of employee engagement. Peak is an Amazon Web Services (AWS) Retail Competency Partner and Machine Learning Competency Partner, and is ISO 27001 accredited.

*As of the date of this press release, SoftBank Group Corp. has made capital contributions to allow investments by SoftBank Vision Fund 2 (“SVF 2”) in certain portfolio companies. The information included herein is made for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy limited partnership interests in any fund, including SVF 2. SVF 2 has yet to have an external close, and any potential third-party investors shall receive additional information related to any SVF 2 investments prior to closing.