Peak recognized as one to watch in Snowflake’s Modern Marketing Data Stack report

By Peak on September 15, 2023

Peak enables joint customers to build leading solutions on Snowflake’s Data Cloud that allow technical and commercial teams to deploy AI applications at scale across an entire business.

Peak has announced that it has been recognized as an Artificial Intelligence (AI) and Machine Learning ‘one to watch’ in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified technology categories that organizations consider when building their marketing data stacks.

The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign Return On Investment (ROI). The categories include:

Analytics and Data Capture
Enrichment
Identity and Activation
Identity and Onboarders
Customer Data Activation
Advertising Platforms
Measurement and Attribution
Integration and Modeling
Business Intelligence
AI and Machine Learning
Privacy Enhancing Technologies

Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions.

Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

Snowflake enables marketing professionals to model and enrich their data directly in the Data Cloud without the need to move and copy that data elsewhere. Peak’s ability to deliver ROI for joint customers through the strong performance of their AI applications for customer intelligence and beyond qualified them as one to watch in the AI and Machine Learning category. We look forward to observing their continued momentum.

Denise Persson

Chief Marketing Officer at Snowflake

Peak was identified in Snowflake’s report as a ‘one to watch’ in the AI and Machine Learning category for its Customer Intelligence AI applications. Built for marketing and customer teams, these AI applications power personalized, relevant communications to supercharge customer acquisition and retention.

Read more about how Peak and Snowflake deliver business value with your data here.

Having spent years working with marketing and customer facing teams with a variety of data stacks, we understand how significant a best-in-class stack can be when it comes to advancing a business and serving customers. The recognition of Peak as a company to watch in Snowflake’s 2023 Modern Marketing Data Stack report is testament to the commitment that we demonstrate for our joint customers.

Atul Sharma

Chief Technology Officer and co-founder at Peak

Read the report

Read The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue.

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